The COVID-19 pandemic and racial justice movements had a profound effect on social and environmental awareness. Both men and women report becoming more aware of collective causes during the pandemic, but a greater share of women experienced this awakening and are increasingly identifying themselves as socially and eco-conscious.
of women report that they are now more aware of social inequities
(racism, gender pay gaps, etc).
Consumers—especially women—are doing more to increase their knowledge around social and environmental causes. As their values shift, they look to pursue their interests in all aspects of their lives. Has your organization examined its values?
WOMEN ARE DEMANDING BRANDS TO WAKE UP