Knowledge is power—and women are educating themselves in order to become better consumers. While men and women research the social and environmental policies of brands at comparable rates, women behave differently with that information—deciding to reject or champion brands based on their values.
of women have researched an organization’s impact within the last year compared to 77% of men
If you’re not already clearly communicating your organization’s values, it’s time to start. Share your partnerships, data, and values where your followers can find it.
This is not just a passing phase